Wiideman Consulting Group
President & CEO
Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising. Wiideman has a played a role in the inbound successes of brands that have included Disney Parks and Resorts, Linksys, Public Storage, Meineke Car Care Centers, SKECHERS, and others, with emphasis on strategy, planning and campaign oversight.
Wiideman has worked with Fortune 500 companies and small start-ups alike. His experience ranges from having managed or assisted with sizeable sponsored ads budgets for such corporations as Linksys, SKECHERS, Disney Parks and Resorts and other well-known brands, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists.
Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link building, local ranking factors, SEO standards, responding to search engine updates and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events. He always asks his audience to type into Google “SEO expert,” where they will typically find him ranked in the top results, an example he uses to prove the effectiveness of “search and click” behavior.
In 2009, Wiideman authored SEO in a Day: The SEO Agency Killer, revealing the secrets to having websites show up on Google with less than one day of work. It has been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in the search results and social media destinations.
As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:
- CNN Money
- Entrepreneur Magazine
- Marketing Sherpa
- National Journal
- Response Magazine
- Vice Magazine
- Visibility Magazine
Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of strategy-building content at www.seoroadmap.org. The website, along with all the content is completely free of advertising or promotional content, as is his blog www.creativesearchstrategy.com.