An Emmy Award Winning Director and Producer, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR to help them gain credibility and recognition for their accomplishments. Nick is recognized as the nation’s leading expert on personal branding as Fast Company Magazine’s Expert Blogger on the subject and lectures regularly on the topic at at major universities. His book Celebrity Branding You® has been selected as the textbook on personal branding at the University of Central Florida.
The CEO of The Dicks + Nanton Celebrity Branding Agency, an international agency with more than 800 clients in 23 countries, Nick is an award winning director, producer and songwriter who has worked on everything from large scale events to television shows with the likes of Bill Cosby, President George H.W. Bush, Brian Tracy, Michael Gerber and many more.
Nick is recognized as one of the top thought-leaders in the business world and has co-authored 15 best-selling books alongside Brian Tracy, Dr. Ivan Misner (Founder of BNI), Jay Conrad Levinson (Author of the Guerilla Marketing Series), Leigh Steinberg and many others, including the breakthrough hit Celebrity Branding You!®.
Nick serves as publisher of Celebrity Press™, a publishing company that produces and releases books by top Business and Professional Experts. CelebrityPress has published books by Brian Tracy, Mari Smith, Ron Legrand and many other celebrity experts and Nick has led the marketing and PR campaigns that have driven more than 300 authors to Best-Seller status. Nick has been seen in USA Today, The Wall St. Journal, Newsweek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, FastCompany.com. and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country speaking on subjects ranging from branding, marketing and law, to American Idol.
Nick is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s Warrington College of Business. Nick is a voting member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs), a member of The National Academy of Television Arts & Sciences (Home to the Emmy Awards) co-founder of the National Academy of Best-Selling Authors, a 6-time Telly Award winner, and spends his spare time working with Young Life, Downtown Credo Orlando, Florida Hospital and rooting for the Florida Gators with his wife Kristina and their three children, Brock, Bowen and Addison.
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Can you make everyone a Celebrity Expert?
We believe we can make ANYONE a celebrity in his or her own field because we are all unique. However, from a practical standpoint, we limit our representation. For example, we might work with several attorneys but only one in an area will be celebrity branded as an expert in tax.
Is it easy to make someone a Celebrity Expert?
Well, not necessarily easy but we do have a system.
First we start with the concept of the person's USP and we build around that concept in everything they do. Normally for instance we find that their web site isn't bring them business so we totally revamp it to do exactly what it is supposed to do and that is bring client or customers in the door. However, our change doesn't stop there. We integrate the message in compelling marketing that can include everything from a book about the expert's work, a CD interview, podcasts, press releases or even a special event or sponsorship that tells the world that this is the celebrity expert they should be dealing with.
How do I know You Can make me a Celebrity Expert?
We would be happy to show you. While each person and business is unique ALL business can be transformed and expanded. The only exception we have found is the owners desire to expand. If you want to grow we can help you and we will show you how.
How do I get started working with you?
The first step in the process is to have an initial consultation to learn a little preliminary information about you and your business, where you are and where you want to be. We then develop an outline of what we think we can do to immediately grow your company or practice. We do not go into all of the possibilities or options we see because that has been found to be confusing to business owners who don't know which new system they would like to implement first. We eliminate that confusion in the beginning but that process will come later. What we will do is give you enough of an overview that you will be able to see your business in a new light with new and exciting possibilities. To start the process, we require and initial retainer of $1,000 for this analysis BUT, the retainer is 100% refunded immediately if you decide not to move forward with the plan we present. The purpose of the retainer is just to eliminate all of the people who want to waste time but aren't ready to go to the next level. It is hard to believe there are people like this but you know there are. We have found that by asking for a retainer it makes people realize this is serious and not just a fun exercise (which it also is). The retainer then applies 100% to the plan we devise for you. This means we take all of the risk in meeting and showing you what we can do. You either get the retainer back or it applies to your plan, either way you will not get charged for your initial consultation. We take 100% of the risk.
What will the Celebrity Branding Cost?
Hopefully nothing. If it costs you money, we aren't doing our job. If we are growing your business you will be making money and while you may have to advance some money in the beginning this is no different than you are presently doing with any other marketing or advertising expense you have now, except what we do is built to last.