In This Issue:

1. The Birth of Tim Tebow's Personal Brand
2. Meet America's PremiereExpert: Ben Glass
3. Top Video Distribution Sites and What to do with them?
4. Stop Jumping to Solutions!
5. TheSuburbanMom's 1st Birthday!
6. How To Get...Attention
7. Throw The Book At 'Em!
8. Display Your Expertise
9. Latest News from America's PremierExperts®

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The Birth of Tim Tebow's Personal Brand

Welcome to the NFL, Tim Tebow...and welcome to personal branding!

This has been an especially exciting couple of weeks for new Denver Quarterback Tim Tebow. He just finalized his football contract with the Denver Broncos that could yield upward of $33 million, and he signed a three-year endorsement deal with sportswear company, Jockey.

The Jockey deal replaces Jim Palmer who held the endorsement spot for 20 years and was one of the good guys in sports too. Palmer took everything off except his Jockey's for a photo spread that was, at the time, a little risqué, and the question abounds whether Tebow will repeat the male equivalent of centerfold himself. It will be interesting to see.

The Jockey deal appears smart because it adds a little interest to Tebow's clean cut image without bruising Christian values and the very large constituency of Tebow followers. He will need to maintain a tight balancing act with the Jockey brand - but that is what he has been doing at the University of Florida for the past four years.

Developing your personal brand requires great congruency. Your actions and your words must be carefully matched or you can lose your audience if they become confused about your message. There will be a lot of eyes on Tim Tebow as he starts his NFL career. Many people will be watching for a stumble and some will even be hoping for one. This is the same thing you face in your own business with your competition always ready to take your place if you make a mistake. Tim will have to be vigilant and so will we in our own business. Know the message you want to make with your personal brand and always be congruent with it to your fan base. This is one of the true keys for personal branding success.

To Your Success,
J.W. Dicks

Featured Member

Ben Glass Great Legal Marketing

Ben Glass is a practicing personal injury and medical malpractice attorney in Fairfax, Virginia. As the founder of Great Legal Marketing, Ben conducted sold-out seminars, and coached and mentored 326 attorneys across the U.S. and Canada. He has been written up and featured in TRIAL magazine, Wall Street Journal Online and the Washington Post, among others. Ben has also authored 7 books, including The Truth About Lawyer Advertising (available on Amazon).

Featured Blogs

Top Video Distribution Sites and What to do with them? Some of the top sites for video sharing are Youtube, Yahoo Video, and Vimeo. Using these sites is much easier than you think. You may be wondering whether or not you really need to use these sites to boost business through video content? [...]

Stop Jumping to Solutions! Okay readers, it's time to test your business IQ. Which word does not belong in this group? Radar, Kayak, Raven, Repaper. If you answered "kayak," you're right! It's the only word that doesn't start with the letter R. [...]

TheSuburbanMom's 1st Birthday! One year ago I had an idea. Apparently, I had a good idea because a year later I am still going strong and more and more people are following my blog. It's TheSuburbanMom's birthday, but I have to thank everyone who reads this blog for making it what it is. [...]

Featured Article

Throw The Book At 'Em! I entered the huge chain bookstore, hoping my guilty expression wouldn't give me away. Then I furtively disappeared between two large shelves of books in the back, making sure no store employees were looking at me.[...]

How To Get...Attention The Little Gnomes Naked Butt May Have Made You Look... But, That Doesn't Mean That It Captured Your Attention. The Advertising World Has Had This Concept Wrong Forever [...]

Dicks & Nanton's Fast Company Blog

Display Your Expertise A huge part of building your personal brand is creating expert status. The big mistake that most people make is they make a very wrong assumption: that people know you're an expert. Even if your clients and prospects know you're an expert, they don't know how much of an expert you really are. That's what this post is all about. The video below will reveal the secret to displaying your expertise to rise above the sea of others in your market and dominate your competition.[...]

Latest News From America's PremierExperts®

Nick Nanton, Esq, The Celebrity Agent and personal branding expert, asks businesses if they have made it to "It Depends" Status.

Orlando, Fla. - August 9, 2010 - Co-founder of the Dicks and Nanton Branding Agency and best-selling author, Nick Nanton, Esq., recently published an article on his website http://www.DicksNantonAgency.com, explaining how being able to say "It Depends" to your clients means that you have the knowledge and confidence in your abilities to be able to offer multiple solutions to a problem.[...]