Bio

“SmallBizDavid” Leopold, launched his Small Business journey with Publishing ventures in 1971. When he was 24, he purchased his only business---a publication that his father bought when “SmallBizDavid” was a senior in high school. His grandfather mandated the transaction so that SmallBizDavid could be only a son---rather than a business partner with his Mother. Seven years later, he started a City Magazine in his community; eleven editions later, after achieving profitability, SmallBizDavid decided that growing a company from 15 employees was not what he really wanted to do---so he sold what little in the way of assets that had been accumulated. The 80’s took SmallBizDavid into the world of Direct Marketing with special focus on Direct Mail. He was the Chief Engineer of large sums of money being realized on both sides of the table, as millions of pieces of Direct Mail were distributed in programs under his guidance. Teleservices was his calling in the 90’s. At one time, 19 of the 52 largest US Insurance Companies looked to “SmallBizDavid” and his Marketing/Sales/CustomerCare experiences to assist them in making strategic marketing decisions. The Direct Marketing Association engaged him for several Committees, as well as highlighting him as a “featured speaker.” He was part of several different “teams” that managed some of the largest, most successful, Direct Marketing Case Studies of the 90’s. At the turn of the century, SmallBizDavid decided to embrace the Internet, as a most significant tool of Communication between Companies and their Customers. His most significant contribution to a New Business Start-up, was with a friend who started an online Insurance Portal that grew to sell the most insurance online of any venture in the country. One of his clients, was in fact, the first Insurance Company to sell product online; to which he still receives residual checks for establishing the program! The largest Insurance Company in the country asked SmallBizDavid to be a part of their Y2K challenge team.